THE BRIEF
Earth Month came and went, and let's be real, my kids and I were still stuck on our 'Reduce, Reuse, Recycle' grind - but then I saw this gut-punch of a headline from NOAA. Worst coral bleaching event in human history? Are you kidding me? I felt like throwing my hands up and saying, 'What's the point?' But then I looked at my tiny humans and thought, 'Wait a minute, they're counting on someone(me) to figure this out.' So, we put our heads together and said, 'Screw it, let's think outside the box.' Or in this case, the recycling bin. We brainstormed some wild, crazy, and maybe-even-possibly-genius ideas. And here's where we landed...
THE IDEA
SILENT BLOOM
What if - just what if - coral, the ultimate underdog, wasn't as helpless as we thought? What if these stationary superheroes could suddenly think for themselves, grow some wheels, and say, 'You know what, I'm not just a reef-dwelling decoration anymore'? What if they could thrive outside of water, outsmart the bad guys, and take matters into their own...tentacles? What if coral got creative, went rogue, and started fighting back? I mean, can you imagine? It's like the ultimate coral comeback story. And honestly, who wouldn't root for that? 🤔🤔🤔
Tools: Midjourney, Runway, PS, Premiere
Earth Month came and went, and let's be real, my kids and I were still stuck on our 'Reduce, Reuse, Recycle' grind - but then I saw this gut-punch of a headline from NOAA. Worst coral bleaching event in human history? Are you kidding me? I felt like throwing my hands up and saying, 'What's the point?' But then I looked at my tiny humans and thought, 'Wait a minute, they're counting on someone(me) to figure this out.' So, we put our heads together and said, 'Screw it, let's think outside the box.' Or in this case, the recycling bin. We brainstormed some wild, crazy, and maybe-even-possibly-genius ideas. And here's where we landed...
THE IDEA
SILENT BLOOM
What if - just what if - coral, the ultimate underdog, wasn't as helpless as we thought? What if these stationary superheroes could suddenly think for themselves, grow some wheels, and say, 'You know what, I'm not just a reef-dwelling decoration anymore'? What if they could thrive outside of water, outsmart the bad guys, and take matters into their own...tentacles? What if coral got creative, went rogue, and started fighting back? I mean, can you imagine? It's like the ultimate coral comeback story. And honestly, who wouldn't root for that? 🤔🤔🤔
Tools: Midjourney, Runway, PS, Premiere
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