THE BRIEF
You don't have to compromise style just because it's winter. As part of the Converse Create Next campaign, we were asked to create awareness and social buzz around the all new winterized Chuck Taylor All Star Lugged 2.0
THE IDEA
ArcTikTok
There are two things Canadians love -- winter and TikTok. To demonstrate how the new Lugged Chucks combine style, comfort and warmth that hold up to winter, we created a frozen TikTok studio and invited 30 creators and Converse All Stars to come try on a pair and put them to the test. Our 16 foot mobile freezer was kitted out with blowing snow, ice, and a custom soundtrack by All Star singer / songwriter Ana Sofia -- complete with synchronized LEDs of course.
On TikTok, creators posted fun videos using Ana Sofia's new track "No Negotiations", flexing their own creativity and self-expression, while showing-off the style and function of the Chuck Lugged 2.0
On TikTok, creators posted fun videos using Ana Sofia's new track "No Negotiations", flexing their own creativity and self-expression, while showing-off the style and function of the Chuck Lugged 2.0
Results: 200K + views in under 48 hrs and counting.
Recap Video
