The Brief​​​​​​​
Research showed 75% of Canadians perceive Cadillac as an old, stodgy brand. Our mission was to make the XT4 launch relevant to young Canadians. It had to be more than a product reveal — it’s the spark that reignites Cadillac’s future in Canada.
Client: Cadillac XT4 launch
Scope: XM, immersive, website, social
#XT4-all-the-feels
For the launch of the all new Cadillac XT4 we transported consumers into the raw thrill of driving a Cadillac through a multisensory experience. This wasn’t just an event — it was an adrenaline rush. And when the experience was over, we sent them straight to the dealership for a test drive.
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