The Brief
Consumer research suggested the car buying experience is broken. Let's face it, visiting a dealership can be a daunting task for many. The moment you step into a showroom, the pressure's on and the anxiety can be amplified. Add to that the inconvenience of dealer hours and locations, which often seem to cater to no one's schedule. It's time to rethink the entire process.
Client: Cadillac Canada & the US
Scope: Branding, campaign, service design, spacial design, innovation
Scope: Branding, campaign, service design, spacial design, innovation
• 16.6 million campaign impressions
• 20% of people booked a test drive after a Cadillac Live call
• 12 mins average time spent shopping Cadillac
• 20% of people booked a test drive after a Cadillac Live call
• 12 mins average time spent shopping Cadillac
Idea
Cadillac Live
We set out to reimagine the car buying experience by building a groundbreaking platform from the ground up. Cadillac Live is a personalized, one-on-one digital tour experience led by a Cadillac brand expert. Car shoppers can explore any vehicle in our sprawling 10,000 sq. ft. custom-designed showroom. With zero sales pressure, you can ask our brand experts anything, and if you're interested, we'll arrange a seamless test drive at your nearest dealer.
We set out to reimagine the car buying experience by building a groundbreaking platform from the ground up. Cadillac Live is a personalized, one-on-one digital tour experience led by a Cadillac brand expert. Car shoppers can explore any vehicle in our sprawling 10,000 sq. ft. custom-designed showroom. With zero sales pressure, you can ask our brand experts anything, and if you're interested, we'll arrange a seamless test drive at your nearest dealer.
The response has been phenomenal. Since its launch, Cadillac Live has earned rave reviews in the luxury auto world, and we've helped GM expand the platform to Cadillac US, Chevrolet, and EV Live North America - a testament to the power of innovation in elevating the car buying experience.
