THE BRIEF
The car buying experience is ripe for disruption. Let's face it, visiting a dealership can be a daunting task for many. The moment you step into a showroom, the pressure's on - and for women, that anxiety is amplified. Add to that the inconvenience of dealer hours and locations, which often seem to cater to no one's schedule. It's time to rethink the entire process, don't you think?
THE IDEA
CADILLAC LIVE
CADILLAC LIVE
We set out to reimagine the car buying experience by building a groundbreaking platform from the ground up. Introducing Cadillac Live - a personalized, one-on-one video tour experience that lets car buyers explore any vehicle in our sprawling 10,000 sq. ft. custom-designed showroom. With zero sales pressure, you can ask our brand experts anything, and if you're interested, we'll arrange a seamless test drive at your nearest dealer.
The response has been phenomenal. Since its launch, Cadillac Live has earned rave reviews in the luxury auto world, and we've helped GM expand the platform to Cadillac US, Chevrolet, and EV Live North America - a testament to the power of innovation in elevating the car buying experience.
The Recap
Product Launch
