THE BRIEF
Create an integrated campaign that will engage parents and kids, while inspiring some good wholesome family fun and togetherness.
THE IDEA
SPREAD THE FEELING
The Kraft Spread The Feeling website was a key component of a multichannel campaign that sparked a creative movement across Canada. By inviting Canadians to craft and share their own PB Toast Art, we tapped into the nostalgia of rainy-day childhood memories when imagination and simplicity reigned. The response was overwhelming, with over 30,000 unique pieces of art submitted to our online gallery within just a month! This surge of creativity not only drove brand engagement through the roof but also cemented the joy of Kraft in the hearts of Canadians.
THE IDEA
SPREAD THE FEELING
The Kraft Spread The Feeling website was a key component of a multichannel campaign that sparked a creative movement across Canada. By inviting Canadians to craft and share their own PB Toast Art, we tapped into the nostalgia of rainy-day childhood memories when imagination and simplicity reigned. The response was overwhelming, with over 30,000 unique pieces of art submitted to our online gallery within just a month! This surge of creativity not only drove brand engagement through the roof but also cemented the joy of Kraft in the hearts of Canadians.
