The Brief
Inflation is up and Canadians are feeling the pinch. We were tasked with creating a national campaign and brand design refresh, to show people that Leon's still has great style with even greater prices.
Client: Leon's
Scope: Campaign, branding, design system, photography, website, social, retail
Scope: Campaign, branding, design system, photography, website, social, retail
• 20% increased web traffic with target audience
• 10% increase in brand perception around contemporary style offerings
• Awarded an Effie for creative effectiveness over 5 years
• 10% increase in brand perception around contemporary style offerings
• Awarded an Effie for creative effectiveness over 5 years
Idea
Price(d)less
Todd & Margo - the Effie award winning hipsters are back with an inflationary-friendly campaign that focused on telling people that even when times are tough, Leon's still has priceless style, priced less - or price(d)less as T&M likes to say. The campaign reassured Canadian’s that they can still count on Leon’s to deliver high-quality furnishings at a reasonable price. Using classic Todd and Margo wordplay, we came up with some comedy banter that even our mom’s could appreciate.
Todd & Margo - the Effie award winning hipsters are back with an inflationary-friendly campaign that focused on telling people that even when times are tough, Leon's still has priceless style, priced less - or price(d)less as T&M likes to say. The campaign reassured Canadian’s that they can still count on Leon’s to deliver high-quality furnishings at a reasonable price. Using classic Todd and Margo wordplay, we came up with some comedy banter that even our mom’s could appreciate.
