THE BRIEF
Inflation is up and Canadians are feeling the pinch. We crafted a national campaign to show people Leon's has great value without compromising style.
THE IDEA
PRICE(D)LESS
The Effie award winning Leon's super duo Todd & Margo, are back with an inflationary-friendly campaign that focused on priceless style, priced less. The campaign reassured Canadian’s that they can still count on Leon’s to deliver high-quality furnishings at a reasonable price. Using textbook Todd and Margo wordplay, we came up with some classic comedy banter that even our mom’s could appreciate.
Inflation is up and Canadians are feeling the pinch. We crafted a national campaign to show people Leon's has great value without compromising style.
THE IDEA
PRICE(D)LESS
The Effie award winning Leon's super duo Todd & Margo, are back with an inflationary-friendly campaign that focused on priceless style, priced less. The campaign reassured Canadian’s that they can still count on Leon’s to deliver high-quality furnishings at a reasonable price. Using textbook Todd and Margo wordplay, we came up with some classic comedy banter that even our mom’s could appreciate.
On social we wanted to have a little fun with Ai and asked it, "What does the most priceless sofa in the world look like?"
