THE BRIEF
Inflation is up and Canadians are feeling the pinch. We crafted a national campaign to show people Leon's has great value without compromising style.
THE IDEA
PRICE(D)LESS
The Effie award winning aging hipsters Todd & Margo are back with an inflationary-friendly campaign that focused on telling people that even when times are tough, Leon's still has priceless style, priced less. -- or price(d)less as they like to say. The campaign reassured Canadian’s that they can still count on Leon’s to deliver high-quality furnishings at a reasonable price. Using textbook Todd and Margo wordplay, we came up with some classic comedy banter that even our mom’s could appreciate.
Inflation is up and Canadians are feeling the pinch. We crafted a national campaign to show people Leon's has great value without compromising style.
THE IDEA
PRICE(D)LESS
The Effie award winning aging hipsters Todd & Margo are back with an inflationary-friendly campaign that focused on telling people that even when times are tough, Leon's still has priceless style, priced less. -- or price(d)less as they like to say. The campaign reassured Canadian’s that they can still count on Leon’s to deliver high-quality furnishings at a reasonable price. Using textbook Todd and Margo wordplay, we came up with some classic comedy banter that even our mom’s could appreciate.
"Sofa Ai"
