THE BRIEF
We were asked to create a brand and visual ID and launch campaign for a new web startup that allows people to vote on the local issues they care about and have the consensus sent to the municipal government to help change the laws in question.
THE BRAND
EVERYSAY
EVERYSAY
Have an opinion, but don't know where to share it? People are frustrated with their local government because it’s almost impossible to have their voices heard on issues they care about. The videos show people awkwardly hijacking conventional forms of communication, so they could have their frustrated opinions heard with a cta to the web platform to submit your issue and opinion.
We created a vibrant brand ID using a progressive colour palette and type system, along with edgy design principles the put the people first.
We created a vibrant brand ID using a progressive colour palette and type system, along with edgy design principles the put the people first.
"Drive Thru" :30
"Store" :15
"Urinal" :15
Stinger: storyboard
EverySay Stinger :08
Social design elements
