THE BRIEF
For one sleepless night, people from all over the world participated in a magical all night art event at Nuit Blanche. Our mission was to create a multi-user experiment that engaged people in an interactive art experience using artists and technologists commissioned from across Canada, the US and Europe.
THE IDEA
FLUXE: DIGITAL FINGER PAINTING WITH STRANGERS
For one sleepless night, people from all over the world participated in a magical all night art event at Nuit Blanche. Our mission was to create a multi-user experiment that engaged people in an interactive art experience using artists and technologists commissioned from across Canada, the US and Europe.
THE IDEA
FLUXE: DIGITAL FINGER PAINTING WITH STRANGERS
Inspired by the childhood joy of finger painting, and the excitement of creating art with a complete stranger, we harnessed creative technology to create a social experiment called FLUXE, a live collaborative immersive art installation.
Through Pixel, our lab project, we collaborated with 10 renowned artists to craft curious and vibrant digital brush patterns, synchronized with custom audio. By leveraging mobile technology, attendees collectively painted on tablets and phones, generating dynamic, animated brushstrokes projected onto a massive 100 ft digital canvas in real-time.
In a single night, FLUXE mesmerized over 30,000 spectators, creating 5000 unique pieces of user-generated art. These creations were curated and showcased in a bespoke online gallery.
ARTISTS
Eduardo Recife, BRZ - Lorenzo Petrantoni, ITL -- Zena Holloway, UK - Eepmon, CAN -- Nanamy Cowdroy, AUS - Sectr, CAN - Hugh Elliot, CAN - Janice Kun, CAN - Graham Miller, CAN - Creative Technologist Rob King, CAN
Creative Director | Art Director | Curator: Steve Di Lorenzo, Pixel, CAN
120 ft Interactive LED screen
