The Brief
We created a live one-on-one digital car shopping service for Cadillac called Cadillac Live. The next step was to create a campaign to introduce it to the world.
Client: Cadillac
Scope: Campaign, branding, social, retail, OOH, service design
Scope: Campaign, branding, social, retail, OOH, service design
• 16.6 million campaign impressions
• 20% of people booked a test drive after a Cadillac Live call
• 12 mins average time spent shopping Cadillac
• 20% of people booked a test drive after a Cadillac Live call
• 12 mins average time spent shopping Cadillac
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Shop Cadillac. Anywhere.
With Cadillac Live, you can get a live video tour of any car, right from the comfort of your couch, gym, cottage – basically from anywhere. It's so immersive, it feels like you're there. Our campaign brought that feeling to life.
With Cadillac Live, you can get a live video tour of any car, right from the comfort of your couch, gym, cottage – basically from anywhere. It's so immersive, it feels like you're there. Our campaign brought that feeling to life.
Campaign Video: "Kitchen"
Campaign Video: "Treadmill"
Campaign Video: "Office"
