THE BRIEF
BMO was launching advice Direct, a new AI cloud based investing software. No matter how risk-tolerant or decisive, investors need confidence that their portfolios are taking them in the right direction. We were asked to develop a series of videos to help simplify complex investing concepts on the advice Direct web platform.
THE IDEA
THE RIGHT DIRECTION
We created a series of videos that used simple analogies to explain complex topics. Based on the concept of "we can take you in the right direction" we positioned advice Direct as your personal investment compass, allowing you to chart a course and keep your investment goals on track, no matter what the circumstances.
BMO was launching advice Direct, a new AI cloud based investing software. No matter how risk-tolerant or decisive, investors need confidence that their portfolios are taking them in the right direction. We were asked to develop a series of videos to help simplify complex investing concepts on the advice Direct web platform.
THE IDEA
THE RIGHT DIRECTION
We created a series of videos that used simple analogies to explain complex topics. Based on the concept of "we can take you in the right direction" we positioned advice Direct as your personal investment compass, allowing you to chart a course and keep your investment goals on track, no matter what the circumstances.
advice Direct - "Directions" 30
advice Direct - "Your Investment Compass" - 15
advice Direct - "What to Sell" 15
advice Direct - "What to Buy" - 15
advice Direct Style Frames - "Directions"
advice Direct Style Frames - "What to Sell" 15
advice Direct Style Frames - "What to buy"
advice Direct "Investment Compass"
advice Direct Style Frames - Investment Compass End MNemonic
