THE BRIEF
Inflation is up and Canadians are feeling the pinch. We were asked to come up with a campaign and brand redesign that showed Canadians that Leon's has great value without compromising style.
THE IDEA
PRICE(D)LESS
The Effie award winning Leon's super duo Todd & Margo, are back with an inflationary-friendly campaign that focused on priceless style, priced less. Using a little wordplay misdirect, we came up with some classic comedy banter that even my mom appreciated.
We also came up with a quirky generative AI social extension and leaned into the brand colours to give the web, social and retail channels a fresh new contemporary look.
Inflation is up and Canadians are feeling the pinch. We were asked to come up with a campaign and brand redesign that showed Canadians that Leon's has great value without compromising style.
THE IDEA
PRICE(D)LESS
The Effie award winning Leon's super duo Todd & Margo, are back with an inflationary-friendly campaign that focused on priceless style, priced less. Using a little wordplay misdirect, we came up with some classic comedy banter that even my mom appreciated.
We also came up with a quirky generative AI social extension and leaned into the brand colours to give the web, social and retail channels a fresh new contemporary look.
On social we wanted to have a little fun with Ai and asked it, "What does the most priceless sofa in the world look like?"
