The Brief
Convince sneakerheads that Footlocker House of Hoops is a contender in the sneaker world.
Client: Nike X Footlocker House of Hoops store launch and retail campaign
Scope: Branding, design, photography, social campaign, print, online
Scope: Branding, design, photography, social campaign, print, online
• Over 1M reached
• 18% increased web traffic
• 12% increase in brand perception
• 18% increased web traffic
• 12% increase in brand perception
Idea
The 8
8 days. 8 drops. 8 creators.
To prove Footlocker House of Hoops is bringing the most exclusive drops to Toronto we put them in the hands of some of the most influential sports and style bloggers in The Six. Influencers played a major role in cementing the hype around these kicks by dropping them on their own social channels for the first 8 days of the HOH store opening.
8 days. 8 drops. 8 creators.
To prove Footlocker House of Hoops is bringing the most exclusive drops to Toronto we put them in the hands of some of the most influential sports and style bloggers in The Six. Influencers played a major role in cementing the hype around these kicks by dropping them on their own social channels for the first 8 days of the HOH store opening.
Die-hard fans posted creative pics of their sneaker collections. We picked the best and a lucky few were allowed to bypass the line to have their shoe sized reserved for the grand opening.
Launch Day
Hundreds lined up outside the flagship store to get their hands on some Limited edition kicks. A lucky few had the opportunity to meet LeBron during a surprise appearance.
Hundreds lined up outside the flagship store to get their hands on some Limited edition kicks. A lucky few had the opportunity to meet LeBron during a surprise appearance.
