THE BRIEF
It's not often that you're asked to create a prequel to an interactive holiday e-card for a b-to-b client. However, based on the overwhelming love for the Unity Tree part one, HP asked us to create an experience that engaged the same B-to-B target in a unique and imaginative way.
THE IDEA
THE ROOTS OF UNITY
As a prequel to the previous year’s experience “The Unity Tree,” this year’s journey allowed users to embark on an interactive fairytale storyline to traverse three whimsical lands and mend the broken heart of the Unity Tree.
Along the way they interact and play mini-games with quirky and whimsical characters that lead them to the lost pieces of the heart. Once all three lands have been traversed and the pieces of the Heart are reunited, the Unity Tree will flourish once more.
It's not often that you're asked to create a prequel to an interactive holiday e-card for a b-to-b client. However, based on the overwhelming love for the Unity Tree part one, HP asked us to create an experience that engaged the same B-to-B target in a unique and imaginative way.
THE IDEA
THE ROOTS OF UNITY
As a prequel to the previous year’s experience “The Unity Tree,” this year’s journey allowed users to embark on an interactive fairytale storyline to traverse three whimsical lands and mend the broken heart of the Unity Tree.
Along the way they interact and play mini-games with quirky and whimsical characters that lead them to the lost pieces of the heart. Once all three lands have been traversed and the pieces of the Heart are reunited, the Unity Tree will flourish once more.
