THE BRIEF
Envision a revolutionary Canada-wide experience that fuses LEGO's classic brick-in-hand play with innovative tech and creativity, unlocking a new world of imagination and possibility.
THE IDEA
THE LEGO IMAGINE-NATION TOUR
We built a coast-to-coast LEGO experience from scratch, evolving the classic 'brick-in-hand' play by seamlessly merging physical and digital worlds using the Unity game engine and Kinect for gesture based control. We crafted an immersive event that brought beloved LEGO properties like Ninjago, City, and Elves to life, complete with bespoke branding, event design, and a custom online presence that spanned web, mobile, and social. It was an incredible opportunity to push the boundaries of play and creativity.
Envision a revolutionary Canada-wide experience that fuses LEGO's classic brick-in-hand play with innovative tech and creativity, unlocking a new world of imagination and possibility.
THE IDEA
THE LEGO IMAGINE-NATION TOUR
We built a coast-to-coast LEGO experience from scratch, evolving the classic 'brick-in-hand' play by seamlessly merging physical and digital worlds using the Unity game engine and Kinect for gesture based control. We crafted an immersive event that brought beloved LEGO properties like Ninjago, City, and Elves to life, complete with bespoke branding, event design, and a custom online presence that spanned web, mobile, and social. It was an incredible opportunity to push the boundaries of play and creativity.
Hundreds of thousands of people visited the cross-Canada events, and some game experiences, like LEGO City, were adapted for LEGO Lands in Canada and the US.
My kids and I are huge LEGO fans; simply put, this was a dream project.
Lego Imagine Nation Tour recap video
Build. Scan. Play: Kinect Game Sequences
Building Imagination and harnessing innovation with our Kinect / Unity 3D based games, foster creativity, problem-solving and LEGO fun, transforming kids creations into immersive adventures.
Ninjago DoJo Defense - Build a LEGO Dojo, scan it into the game and defend it from Dogshank and the Skreemers! -- Fruit Ninja style!
